Ticketing / Entertainment / Events
Software systems for large-scale ticketing, data analysis and intelligent audiences.
Enterprise platform for high-volume ticketing, analytics and audience intelligence powering large-scale marketing.
annual sales processed
Stable flows for tickets and memberships.
campaign conversion uplift
Automated segmentation for relevant audiences.
faster data analysis
Dashboards in seconds instead of hours.
Context
- IaBilet operates in a high-volume environment with events, orders, tickets and users.
- The platform serves organisers, partners and internal teams that need fast insights and reliable APIs.
Challenges
- Large volumes of data and events that must be processed without interruption.
- Bridging legacy platforms with modern marketing and analytics services.
- Needed an audience intelligence layer able to segment millions of users.
- Operational flows cannot afford downtime and require monitoring.
Solution
- Delivered analytics, audience and executive reporting modules.
- Introduced async jobs, caching and query optimisations to handle the volume.
- Built integrations with marketing platforms and internal systems for large-scale campaigns.
- Operational dashboards and tools for marketing and management teams.
Technical implementation
- Mix of Yii1 and Symfony for new modules with progressive bridging.
- MySQL optimised plus ClickHouse for fast analytics and segmentation.
- Elasticsearch for search and recommendations.
- RabbitMQ for async processing and webhook handlers.
- Cron jobs and workers powering audience builders and automated campaigns.
Impact
- High-visibility operational processes with real-time reporting.
- Relevant audiences built automatically for marketing.
- Significant reduction of manual effort and campaign preparation time.
- Technical foundation for new data-driven products and services.
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